THE GOOD, THE BAD, THE UGLY
WHAT WE CAN TELL YOU ABOUT PARTNERING WITH A CORPORATION
Far away is the time when start-ups were pictured as competition for corporates and now it seems that both parties are understanding the value of potential synergies.
But the reality is that partnerships with corporations often fail. Let’s explore why.
- Things to know when partnering with a corporate company: do you have the right culture fit? Are your expectations aligned? What are the objectives for both entities and what are you wanting to get out of it?
- The elephant in the room: how to avoid greenwashing when joining an organisation
- What do you bring on the table: can you influence corporate to prepare for the future and anticipate the needs of tomorrow?